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4 Steps To Turning Fans Into Customers

Sep 23, 2013   //   by Kenyatta   //   Blog  //  No Comments

musicmarketing960One of the hardest things for a new artist finds it hard to do is gain more exposure, create fans, and sell more concert ticks and albums. A new artist’s lack of knowledge on how to make this happen has him/her struggling to make it to the top of the music industry. If you don’t know how to build a unique brand, effectively market that brand with your music, create fans and engage them in order to sell albums, then you will never become a successful artist no matter how talented you are.

For all those artists, Dj’s, and producers who do not want to spend countless hours searching on the internet or going to music seminars to find out how to effectively gain more recognition, turn to us; a full scale music marketing company that can handle all the leg work for them.

Below is a four step process every artist should put a prospect through in order to create fans and make money selling concert tickets and albums. These four stages are to Drive, Capture, Convert, and optimize your prospects. Below is a more detailed description of how these four pillars work.

Drive – The first thing to do, if you don’t already have any is set up artist platforms to drive prospects to. These artist platforms are social media profiles (twitter, Facebook, And Youtube accounts) and an artist website. The majority of artist who seek our services already have these types of platforms set up, but for those who don’t we can create them for a small fee.

<span style=”color: #0000ff;”><strong>Capture –</strong></span> The second task is to set up an emailing responder system to capture the information of the visitors who come to your site or social media platforms. This is done so that you can communicate with them sometime in the future and inform them on when your album is releasing or when you plan to go on tour.

Please realize that you may have your album on your site for a very affordable price, but chances are your first and second time visitors to your site will not buy your album because you haven’t built up a good enough report with them. In order for them to feel enthusiastic about spending their money on your album or merchandise you have to engage them. Which leads us to our next step.

<span style=”background-color: #ffffff; color: #0000ff;”><strong>Convert –</strong></span> Once you have captured their information (name and email address) the next step is to engage them through a series of emails or texts. Now this is the part where many new artists don’t do well in because they harass their prospects instead of engaging them. Artists simply do not know the difference and because of it fail to get their prospect back to their site to make a sale.

Engaging a potential fan would be sending them valuable information, free give aways, including them in contests etc. They have to feel like they’re receiving something in value in order to make a purchase.
<strong><span style=”color: #0000ff;”>Optimize –</span></strong> The last step is to optimize your results through analytics. After we have analyze the sales process only then can we come up with better ways on how to make the fan creation and sales process quicker and efficient. These for steps can take you from being an unknown starving artist to a well known superstar making millions of dollars every year!

If you would like to inquire on how we can help you achieve these four steps, then please contact us and a representative from our company will answer any questions you may have.

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