Yesterday I was explaining to an artist the different ways she can promote and market her music online, and the word Podcast came up. Podcasting is one of the most effective ways an independent rap artist can create exposure for herself. When I mentioned the word podcast she immediately turned to me and said “Dude, What the hell is a podcast?” lol.
And I can guarantee you that most of you artists who are reading this may have heard the word podcasting, but still don’t fully understand what it is and how you can use it to gain more exposure. So in brief, a podcast is a type of digital media consisting of an episodic series of audio, video, pdf or epub file.
You can take this content and upload it to as many podcast sites as you want as use it as a means to promote yourself. People view content in a variety of ways and it they don’t come across your music or interviews on Youtube or your site, they may come across it on a podcasting site.
This is why it’s important to start using this method of promotion because it can potentially lead to you gaining a flock of new fans. To help get you started I have already written an article on Podcast Marketing For Artists. That would be a great place to start, and if you want to take things to another level we can definitely put together an artist podcast promotion campaign for you Click Here
As my Posdcast Marketing article says you don’t only have to upload your interviews to the podcast site, you can upload your music or instrumentals; I know some of you are artists as well as producers, so go ahead and get your shine on! Make sure you fill out the profile properly and link the profile back to your artist website or social media page. This of course will lead to you getting even more exposure.
Below I have listed a few hip hop podcast websites that you can listen to and gain inspiration from.
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